Our early adopters are CPG teams using Umami to turn real consumer conversations into clearer product, positioning, and portfolio decisions.

Umami listens to raw consumer review language so teams can see what's actually happening in-market: where competitors fall short, which product ideas are emerging, and how portfolios perform with real people. That clarity supports smarter, faster decisions at every stage of new product consideration.

How Umami drove early traction for Muckender

In its first 30 days, Muckender generated $90K in DTC revenue and secured early retail placement. Here's how launching with Umami made that possible.

Using Umami, the team gained direct access to consumer conversations and partnered with us to:

• Define product positioning that balanced pro-grade performance with everyday, face-safe use
• Identify and elevate key differentiators, including plant-based fibers, residue-free performance, and versatility across use cases
• Build an initial SKU, pricing, and count strategy aligned with both DTC and retail expectations
• Shape the founding narrative around real-world creator use, not abstract marketing claims

The outcome

• $90K in DTC revenue in the first 30 days
• Early brick-and-mortar placement secured
• Clear validation of product-market fit from day one

This is the work we do best: turning strong ideas into products that resonate, convert, and scale. If you're exploring a new product or category in 2026, this is what Umami can help unlock.

Derisk the launch of your next product →