Umami Helps Brands De-risk Product Launches by Creating

DYNAMIC +

ITERATIVE

INNOVATION

PIPELINES

...that Leverage your Unique Business Advantages and Constraints and are Founded in Real Consumer Market Gaps.

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EARLY ADOPTERS

HOW WE DO IT

Identify product market gaps by scraping reviews — NOT PERFORMATIVE SOCIAL MEDIA

Leverage brands' UNIQUE ADVANTAGES AND CONSTRAINTS in concept work

Help brands PRIORITIZE THEIR INNOVATION PIPELINE by ranking complexity and revenue

BRAND HEALTH REPORT

Level set your Innovation journey with a Brand Health Report. Learn about about specific attributes that convert or detract from your brand experience. Understand the consumer persona you win with.

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INNOVATION REPORT

Have Umami help you identify and size opportunities within a category, or submit an idea to vet against current consumer insights. Turn on-or-off you unique advantages and constraints - creating near-in low-complexity innovation or long- lead blue sky concepts. Prioritize ideas by revenue potential, consumer persona, and/or complexity based on business objectives.

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“True innovation isn’t about the next launch— it’s about creating products consumers crave and brands they believe in. Umami turns the voice of the consumer into lasting CPG impact.”

DANYEL O'CONNER, UMAMI CEO

HOW UMAMI CAN HELP

RAPIDLY ITERATE CONCEPTS

and see which ideas are most likely to win based on real consumer need state and sentiment.

EXPLORE A NEW CATEGORY WITH REAL CONSUMER CLARITY

Identify unmet needs before you enter.

INNOVATE WITHIN YOUR REAL-WORLD CONSTRAINTS

Manufacturing capabilities, ingredients, packaging, retailer requirements — to drive fast, high-impact wins.

Build bold, long-term innovation platforms

beyond today’s operational limits.

Power retailer- or channel-specific innovation strategies

with data-backed opportunity sizing.

DECODE WHAT CONSUMERS

really think about your leading competitors.

Understand how aspirational brands are winning

Manufacturing capabilities, ingredients, packaging, retailer requirements — to drive fast, high-impact wins.

Revisit and unlock value from your innovation archive

with fresh consumer intelligence.

PRIORITIZE IDEAS

by size of prize, revenue potential, complexity, persona, channel, or attribute.backed opportunity sizing.

Pinpoint exactly what consumers love

—and dislike—about your current portfolio.

Identify the persona you win with

—and the one you’re under-serving.

Derisk new product launches

by validating concepts before investing in R&D and commercialization.

Build a dynamic, ranked innovation pipeline

—short-, mid-, and long-term.

Identify true product-market gaps

by analyzing real product reviews (not performative social media).

Improve and renovate existing SKUs

based on clear consumer pain points.

Size the revenue opportunity

before you commit resources.

Balance complexity vs. reward

to optimize innovation ROI.

Align cross-functional teams (R&D, Sales, Marketing, Innovation)

around one source of consumer truth.

Respond faster

to consumer shifts and emerging competitive threats.

Strengthen brand health

with ongoing sentiment tracking and benchmarking.

GET STARTED NOW!

1

FILL OUT
FORM BELOW

2

SCHEDULE INFO/
ONBOARDING CALL

3

START
INNOVATING!

HOW UMAMI CAN HELP

Your next big idea starts here.

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INNOVATION SHOULD BE
‍PRODUCTIVE + EXCITING NOT
EXHAUSTING + EXPENSIVE!