After more than two decades working inside food and beverage—across innovation, R&D, sales, marketing and executive leadership—our founder, Danyel O’Connor, kept encountering the same challenge: brands had an extraordinary amount of information, but still struggled to confidently answer the questions that mattered most.
Every day, consumers tell brands exactly what they think.
They rate products. Review them. Compare them. Tell us what they love, what disappointed them, what they wish were different and what they want next.
And unlike a survey respondent, these consumers have already done something incredibly important:
They voted with their dollars.
Our AI-powered platform combines consumer feedback, proprietary product attribution methodology, competitive and category context, and each brand’s unique business advantages and constraints to uncover what matters and translate it into action.
Not another dashboard.
Not another trend report.
A better way to make growth decisions.
Financial markets had data before Bloomberg. What they lacked was an intelligence layer capable of turning an enormous, fragmented universe of information into something decision-makers could understand and act on.
We believe CPG has the same problem.
Millions of products. Thousands of brands. Countless attributes. Changing consumer expectations. Competitive launches. Multiple retail channels. Mountains of consumer feedback.
Umami is building the intelligence layer that connects it:
Consumer signal → Product attributes → Competitive context → Whitespace → Opportunity → Action
So innovation, R&D, marketing, sales and leadership teams can spend less time asking “What do we think?” and start saying “We have confidence.”
Umami wasn’t created by technologists searching for an industry problem.
We lived the problem first, and then built the technology we wished we’d had.
That distinction shapes everything we build.
AI alone isn’t the answer. Neither is more data. The opportunity is combining powerful technology with real consumer signals, proprietary methodology and deep CPG experience to deliver intelligence people can actually use.
Because the goal isn’t for AI to make decisions for brands.
It’s to give great people dramatically better information from which to make them.
.png)