Umami: Your Consumer-Driven Growth Engine

You have endless potential and limited opportunities to get it right. We can help.

Umami is the first AI-powered product development platform specifically designed for food and beverage brands, turning consumer insight into concepts that connect and resonate while fueling crave-worthy growth.

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Brands are spending more and getting less

- $7B spent annually on data that doesn't drive clear direction
- $200B wasted annually on failed food and beverage innovation
- 85% of new CPG products fail within 2 years
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Failure is expensive and time-consuming. Umami fixes that.

Reduce wasted capital and resources

Slow response time, misallocated resources, and failed item launches cost food and beverage brands too much money and valuable time.

Use real consumer intelligence

Persona, category, product, competitor, benchmark, and channel intelligence, not social chatter. Make internal decisions with conviction. Create strong retail sales stories with affordable data.

Experience brand growth

Leverage ethos, advantages, constraints, and market sentiment in iterative innovation work. Commercialize or dynamically archive. Refresh old ideas against current market sentiment at any time.

Turning real buyer signals into actionable innovation intelligence

Review Intelligence- Captures years of verified buyer reviews from 22+ retailers, surfacing attribution insights, unmet needs, and white space by category.

Innovation Pipeline- Delivers stage-gate concept briefs: target consumer profiles, pricing, sizing, and revenue potential, in days, not months.

Brand Health- Competitor and brand health reporting with archiving and refresh, reducing admin lift and aligning internal stakeholders.

Custom Inputs- Each brand's unique business advantages become proprietary inputs, yielding more precise, defensible output than any generic tool can produce.

Quote

"True innovation isn’t about the next launch—it’s about creating products consumers crave and brands they believe in. Umami turns the voice of the consumer into lasting CPG impact."

Danyel O'Connor, Umami CEO



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